Luxury Fashion & Lifestyle

AI-Driven Digital Transformation for Orevah London

Orevah London Case Study

Client:

Orevah London

Industry:

Luxury Fashion & Lifestyle

Region:

United Kingdom

Duration:

10 months

Budget:

£280,000

Orevah London, a British luxury fashion and lifestyle brand, envisioned a digital experience that matched the prestige of its in-store presence. The brand needed a seamless and intelligent commerce ecosystem that could connect global customers, automate logistics, and elevate brand storytelling through personalized, data-driven experiences. AGCS was brought in to engineer this transformation — a convergence of elegance, technology, and scale.

Our Approach

AGCS initiated the project with a comprehensive digital audit of Orevah’s eCommerce, logistics, and customer data systems. Our team mapped out inefficiencies, then architected a transformation roadmap based on four pillars — AI, automation, omnichannel UX, and analytics.

Using agile delivery, we implemented intelligent components iteratively: an AI product recommender, dynamic content personalization, automated fulfillment workflows, and a real-time data hub for executive insights.

Each phase was validated with Orevah’s leadership and retail teams, ensuring that technology reinforced both luxury branding and operational efficiency. Training and ongoing optimization were baked into the deployment strategy to ensure long-term scalability.

The Challenge

Orevah’s legacy Shopify infrastructure couldn’t scale with its growing international demand. Site performance degraded during high-traffic campaigns, fulfillment lacked real-time tracking, and customer data lived in silos across multiple systems.

The brand also sought to modernize its digital storytelling and customer journey while maintaining its signature luxury aesthetic. AGCS faced the dual challenge of preserving the elegance of Orevah’s identity while introducing deep technology innovation.

Ecommerce scalability challenge

The Solution

We re-engineered Orevah’s digital foundation using Shopify integrated with AI and automation layers. The platform featured dynamic AI-driven product recommendations, intelligent customer segmentation, and automated fulfillment powered by connected 3PL APIs.

Our data team built a cloud-based analytics dashboard using Strapi and Google Data Studio to unify marketing, sales, and logistics insights.

The new experience combined modern web performance, data intelligence, and seamless operations — bringing together the art of luxury with the precision of AI.

Measurable Results

+71%

Global conversions increase

Faster fulfillment efficiency

+42%

Increase in returning luxury customers

3 countries

Expanded operational footprint

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